#THATSNOTOK Coaster Campaign
Red flags have always been used to warn of danger and in the age of social media are being referenced as bad things a partner does or a personality trait they have in a relationship. Red flags, although very serious, are constantly brought up on social media in a comedic way.
During one of our brainstorming meetings, the question came up "How do we get people to talk more about red flags in relationships?" We wanted a way to get conversations going in common places among friends and families that wasn't so in your face. So we thought, what better than a coaster! A coaster is a nonchalant way to get a quick message across with a great design aspect to pull in people's attention.
So we went around to restaurants and breweries in Chittenden County to ask if they wanted to be apart of this raising awareness campaign and pass out our coasters throughout the month of October; which is Domestic Violence Awareness Month. The coasters spotlighted a few different red flags that are typically seen in relationships where domestic violence occurred along with the hashtag #THATSNOTOK.
1 of the 6 Red Flag designs
All of the coaster featured this design on the back with our contact information
We also included a few table tents that give some local domestic violence statistics and scannable QR codes that connect to our website.
Supportive Community
The restaurants and breweries were very open to this campaign and we had about 15 locations handing out the coasters! With their help, we handed out over 10,000 coasters and made the local news!
Watch the segment here!
Coasters at 14th Star
Coasters at Burlington Beer Co
We hope these coasters got the word out about red flags and how serious they can be. We hope we started conversations for people about the different tactics abusers can use and got our information out there to the people who need our help.
A big thank you again to all of the restaurants and breweries who joined us for this campaign and we hope to grow this campaign year after year!